The Utah Royals Football Club, in collaboration with America First Credit Union, is thrilled to present the final installment of our Women in Business Series, a celebration of women who have paved successful career paths in their respective industries while making meaningful contributions to their communities. This series has spotlighted women who are not only leaders in their fields but also inspire others through their dedication, hard work, and passion for service.
We are proud to close out this series by honoring an extraordinary woman whose story reflects the transformative power of second chances and community support.
Honoring Sierra Libutti, Marketing Manager at The Other Side Academy
Our final highlight in the Women in Business Series is Sierra Libutti, Marketing Manager at The Other Side Academy, a nonprofit organization based in Salt Lake City. The Other Side Academy is dedicated to helping individuals who have faced severe life challenges—such as crime, homelessness, and substance abuse—change the direction of their lives. Through its award-winning programs, the Academy provides an opportunity for people to rebuild their lives and reenter society with renewed purpose and self-sufficiency.
The impact of The Other Side Academy on the Salt Lake City community is profound, helping countless individuals overcome their pasts, discover new paths, and fuel a brighter future. The organization is a beacon of hope for those in need of a second chance, offering a structured environment where individuals can learn responsibility, gain valuable life skills, and find their purpose. Its mission goes beyond rehabilitation—it’s about empowering people to find their purpose and create lasting change in their lives.
The Other Side Academy’s programs have earned numerous awards for their effectiveness in helping individuals turn their lives around. The impact of these programs extends far beyond the Academy, benefiting families, neighborhoods, and the entire Salt Lake City community. By helping people rebuild their lives, the Academy reduces recidivism, alleviates homelessness, and strengthens the social fabric of the city.
Sierra’s journey with The Other Side Academy is deeply inspiring. Having previously been a participant in the Academy’s program, she has firsthand experience with the power of transformation. After completing the program, Sierra joined the Academy’s staff, quickly rising to the position of Marketing Manager and playing a pivotal role in the success of The Other Side Thrift Boutique, a key component of the nonprofit’s operations.
Leading by Example: A Story of Success and Compassion
Sierra’s work at The Other Side Academy is a testament to her passion for giving back and creating positive change. As the manager of the Thrift Boutique, she has overseen a remarkable transformation in the business, driving profitability and growth year after year. Her leadership has been instrumental in expanding the boutique’s reach and ensuring its continued success as a critical revenue stream that supports the Academy’s programs.
More than just a leader, Sierra is an inspiration to everyone around her. Her journey from participant to marketing manager demonstrates the importance of second chances, and her story serves as a powerful example of how individuals can overcome adversity to achieve personal and professional success. She leads with compassion and understanding, knowing firsthand the challenges that participants face and the importance of having a supportive environment that fosters growth and accountability.
Under Sierra’s leadership, the Thrift Boutique has not only thrived financially but also provided a platform for others to gain practical experience and skills. The boutique plays a vital role in the Academy’s mission by offering participants real-world opportunities to learn about business operations, customer service, and teamwork—skills that are essential as they transition back into society.
Sierra, thank you for always paying it forward, for your leadership at The Other Side Academy, and for your continued contributions to the Salt Lake City community. Your story is an inspiration, and your work is a shining example of how second chances can lead to powerful, positive change.
Continuing the Legacy of Women in Business
Throughout our Women in Business Series, we’ve had the privilege of sharing the stories of incredible women like; Monica Collard- Allied Electric Sign & Awning, JeuneElle Jefferies - Boys & Girls Clubs of Northen Utah and Sierra Libutti - The Other Side, who are breaking barriers, leading with integrity, and making a difference in their communities. These women exemplify what it means to lead with purpose, and we are honored to celebrate their achievements.
As we close this chapter of the Women in Business Series, we remain committed to supporting and highlighting the contributions of women in business, both locally and beyond. Together with America First Credit Union, the Utah Royals are proud to champion the accomplishments of women who are shaping the future through their leadership, vision, and commitment to community service.
