SANDY, Utah — Thursday, April 27, 2017— Cache Valley® Creamery announced today that the Utah-born brand is partnering with Salt Lake City’s Major League Soccer™ club, Real Salt Lake™, for the 2017 season. The partnership, which kicked off at the home opener last month, brings excitement to Real Salt Lake and Cache Valley fans alike with a series of contests, family-friendly events and game-day experiences throughout the season.
“We are proud to welcome Cache Valley Creamery as a sponsor and partner of Real Salt Lake,” said Andy Carroll, Chief Business Officer of Real Salt Lake. “This is a unique opportunity for our team, along with another brand trusted and loved by Utahans, to enhance the fan experience and help our community feel closer to the Real Salt Lake organization and players.”
To kick things off, the brand has partnered with local radio stations KBUL and KBEE to offer ten of Real Salt Lake’s biggest fans a VIP Experience at Rio Tinto Stadium. Listeners will get the chance to win special access to the upcoming Saturday, May 6 game against FC Dallas, which will include tickets for one adult and one child (between ages five and 16), dinner at the AFCU Pavilion, pre-game sideline passes and a post-game autograph session. Even more, one lucky Grand Prize winner will get their moment in the spotlight at a post-game press conference where he or she will play the role of a reporter and ask their favorite player or coach a single question. Fans can also enter to win here!
“It is an honor to work with the Real Salt Lake organization,” said Flavia Panza, Senior Marketing Director for Cache Valley Creamery. “Utah is the heart of our brand, and we look forward to strengthening our relationship with the community by joining in on the fun of the 2017 soccer season.”
Throughout the season, RSL fans can enjoy melt-in-your-mouth Royal Grilled Cheese sandwiches made with Cache Valley Naturals slices at in-stadium concessions, as well as find Cache Valley outside Rio Tinto Stadium at Carnival Real, where they can test their skills on a Mini Foot-Golf course complete with cheese-themed obstacles. At select games, attendees will also have the chance to sample Cache Valley String Cheese and take a spin at the Cache Valley Cheese Wheel to win soccer jerseys, water bottles and more. Later in the summer, fans will enjoy even more halftime fun and must-see promotions presented by Cache Valley around Father’s Day and back-to-school.
ABOUT CACHE VALLEY® CREAMERY
Since 1937, Cache Valley® Creamery has been offering delicious cheese and butter using only the highest-quality ingredients to Utahans and surrounding areas. Dedication to quality means consumers can expect wholesome, expertly crafted cheese every time. Cache Valley Creamery products are sold at retailers throughout Utah, including Walmart, Smith’s, Macey’s, Fresh Market, Harmon’s and more.
ABOUT REAL SALT LAKE:
Real Salt Lake recently kicked off its 13th Major League Soccer season in 2017, the Utah side buoyed by a passionate fan base boasting nearly 13,000 season ticket holders at its Rio Tinto Stadium home in Sandy, where the “Claret-and-Cobalt” has enjoyed a most pronounced home-field advantage in Major League Soccer, posting an impressive 98-24-40 mark in the building since its opening in October, 2008.
In search of hardware, RSL seeks to reach the MLS Cup Playoffs for the ninth time in 10 years this season, a remarkable run among Major League Soccer’s elite that includes an MLS Cup 2009 title, the state of Utah’s only major professional championship in the last 40 years. Recent campaigns have seen RSL advance to another MLS Cup title game, losing in 2013 via a penalty-kick shootout in Kansas City, where the 2015 squad also dropped a Semifinal match in the Lamar Hunt U.S. Open Cup. RSL lost an Open Cup Final at home in 2013, the one-goal loss to D.C. United a bitter reminder of the Club’s groundbreaking (and ultimately heartbreaking) run to the CONCACAF Champions League Final in 2011, when the club became the first-ever – and still only – U.S. side to progress within one goal of advancing to the FIFA Club World Cup.
Opening in Fall, 2017, Real Salt Lake's regional training campus arrives in Herriman, Utah, approximately 20 minutes southwest of Rio Tinto Stadium. The $60 million facility will serve as the daily training home beginning in 2018 for both of the club's professional teams – RSL (MLS) and Real Monarchs (USL) – while centralizing the club's U-18, U-16 and future U-14 development academy youth selections. The Herriman facility will provide adjacencies for an on-site charter school opening this September with STEM disciplines (Science/Technology/Engineering/Math) for nearly 300 boys and girls.
Late last year in North Logan, Utah, RSL Owner Dell Loy Hansen broke ground on the first of a half-dozen regional training centers across Utah and Arizona to be built in the next 2-3 years. Each $5 million RTC houses a classroom, as well as an indoor and outdoor field, dedicated to fulfilling a curriculum consistent with the club's vision and mission for youth soccer training and education, and the continued development of both recreational and competitive pre-Academy (ages 7-12) initiatives across Utah and Arizona.
